Marketing Automation

Marketing Automation, explained.

Aleksandar Basara 4 min read
Marketing Automation, explained.
Photo by Stephen Dawson / Unsplash

Automation in marketing processes uses software to automate marketing activities.

For example, many marketing departments use this automation so they can process repetitive tasks like:

  • Ad campaigns
  • Social media posting and
  • Email marketing.

Marketing automation is used not only for efficiency because these kinds of tasks are time-consuming, but also for those marketing departments to provide a more personalized experience for their clients. In addition, these tasks become more accessible with the technology of marketing automation.

You need to understand them as tools that make marketing departments more efficient. To generate more revenue, they streamline and scale the management of leads and other marketing activities.

What is the Meaning of Marketing Automation?

Business to business markets aims their focus into relationship and education of products, as well as awareness-building. Those things are vital and represent the place where all the purchases are considering and result of rationalization: which can take us months and years.

Furthermore, a great addition to these operations can involve influencers and decision-makers. No matter that most marketing automation is related to relationships with customers, the aim is to support growth without compromising how such businesses are built.

The results are scalability and segmentation to deliver targeted messages in the matter of the optimum time. That way, clients, and customers should be in the center of your activities, not just an output of successful marketing automation.

This process should continue to play an essential role in your relationship with them. Business procurement necessitates a long process of lead nurturing, contrary to the business client marketing. Therefore, you will need a lot of research before you are ready to speak to a sales department and salespersons.

Only after that, you can dream about customers buying your products.

What is Marketing Automation Primarily Used For?

As we already mention, marketing teams typically use marketing automation software to nurture leads, mostly with customer satisfaction or customer data management software.

Customer Relationship Management

Represents the combination of practices, technologies, and strategies that companies use to manage and analyze customer life cycle (interactions and data that he leaves in their journey). The goal of customer relationship management is to improve the relationship in customer service relationships and help in customer retention and drive sales growth.

Customer Data Platform

“A customer data platform or CDP is a software that collects and organizes all customer data into individual or centralized customer profiles.”

CDP's will then deliver a unique view in customers’ minds, internet habits, and needs. Different types of software, systems, and efforts within the marketing team, use this type of software, collecting user data.

Customer profiles are built with CDP to integrate data from several first-, second-and third-party sources. That means that your CRM will be included, as well as transactional systems, web forms, email, and social media activities, such as data from website and e-commerce behavior.

Marketing automation can be useful in sort of repetitive tasks such as:

  • Email newsletters
  • Managing social media marketing
  • Marketing ad campaigns

Using the strategy of marketing automation, you stay competitive and focused on the tasks that matter. I can help you boost your team’s efficiency and productivity with no-code automating tedious, repetitive tasks.

What is an Example of Marketing Automation_

Just to be honest and very precise, there is no risk of using marketing automatization for your job. You are safe! But it helps implement some automation processes so that the software can do the job for you, not against you!

This will not make your job irrelevant; it will make you more effective. You will have some free time to invest it in more urgent jobs. But, again, this will not compromise the authenticity of your products in content and copy creations. Your goals will come closer very fast.

Whether that is only you or more people, the goal of your marketing department is to generate more revenue for the company you are working for.

You need to drive traffic to your website, convert the traffic in the leads. After that, those leads will become the customers. So marketing automation’s impact is on conversion and closure of the process.

One Example of Marketing Automation

Business to customer marketing automation is aimed at tracking potential customer behavior. So to decide if this will be your marketing strategy, a significant difference can be the duration of the campaigns. Any consumer campaign needs to attract customers’ attention very quickly, so that checkout road can be like a KISS: keep it smart and simple, alongside obvious and short.

Also, vital for business-to-client relationships is building brand loyalty and trust, as well as market education. These things take a different form in the business journey, alongside deeper requirements and product knowledge.

A similar example, created on the customer’s behavior, you can find on the portal “CMS”, in the column which wrote Dom Nicastro. You can find different suggestions on how to solve all the things considering creating a customer’s journey and collecting data.

Do You Want to Find Out More?  

It is helpful to have an option that will help you work more efficiently and respond faster to tasks you need to complete during the day. Sometimes “assigning” a task to an automated process or scheduling a specific marketing operation, if it overlaps with other responsibilities, so you don’t have to start a business in real-time.

All of this does not diminish your commitment to work and attention to detail, but it eases the number of responsibilities and streamlines the use of time, and saves time for more priority tasks.

This marketing automation solution can only do some work for us. It can make our marketing process efficient on a larger scale, so you don’t feel like that is the auto-response from some random chatbot or another kind of robot.


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